Originating from a collaboration in 1998 with world-known designer Jil Sander, the King Avanti represents the lifestyle version of the famous Puma King football boot. The Puma DNA is particularly strong in this silhouette with a unique mix of sports performance and fashion influences that has always characterized Puma. This iteration celebrates the 2018 World Cup with subtle detailing such as the printed shoelaces showcasing Russian words of football celebration from cheering fans.

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