Inspired by authenticity, Daily Paper infuses contemporary streetwear with the African heritage of its creators.

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That iced outsole. That Daily Paper branding. That iconic silhouette that took running from track to street. This Easy Rider is remixed with a knitted sock but retains its old school cool.

Founded in 2010, the Amsterdam-based menswear brand showcases their cultural identity and diverse influences with a tailored, rugged look and eclectic materials. Products reflect their consumers' passion for individuality and personal style. This capsule sportswear collection celebrates the 20th anniversary of PUMA's ongoing partnership with African Football with archive kits, outerwear pieces, and accessories. Archive kits feature the number 20 in Swahili on the back, and PUMA terrace silhouettes such as the Easy Rider and Roma are reintroduced.

 

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